New Roots

  • New Roots website
  • Wellington Fresh Stop logo
  • Vegetables and shopping bag
  • Fresh Stop t-shirt
  • Fresh Stop sign
  • Power Point Slide

Doris developed the first website for non-profit organization, New Roots, and trained volunteers to update and maintain the site. During times when volunteers were not available, Doris also provided website maintenance services. Learn more about New Roots original website’s user-friendly, feature-rich and budget-friendly features.

Print Marketing Materials
For each Fresh Stop, Doris created a unique variation of the Fresh Stop logo, giving each Fresh Stop location their own unique, but common, branding identity. Fresh Stop logos were printed on shopping bags, t-shirts, caps and aprons. Doris also designed signs for the Fresh Stops.

Board Recruitment
New Roots was beginning to organize as a non-profit when Doris began her work with this food justice organization. To assist with explaining the mission and vision of New Roots to prospective board members, Doris developed a power point presentation.